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Codekites’s Brand Consulting Expertise

Without patents, technological innovation or barriers to entry, a company’s brand — the relationship it has with its customers – is one of the few things a company can own forever. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements.

Our brand strategy consultants have deep expertise across the full range of branding services, from strategic positioning, brand architecture through brand naming, identity development, brand management and execution.

We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise and proprietary tools & frameworks to help clients create distinctive brands and brand architectures. We focus in six primary areas

Brand Positioning

Brand positioning defines the conceptual space the brand should play relative to competitors, and is fundamental to marketing, communication and messaging development.

Brand Architecture

Brand architecture is the logical, strategic and relational structure of all brands in the portfolio and is one of the best ways to obtain brand clarity and maximize ROI.

Brand Extension

Brand extension involves stretching the brand into new categories to drive growth. When successful, brand extension improves brand equity while lowering business development costs.

Brand Naming

A strong brand name helps your company or product stand out in today’s cluttered media environment. The strongest brand names will result from a blend of strategy and creativity.

Brand Identity

Brand identity development involves bringing the brand to life and then delivering the brand experience at all touchpoint.

Brand Research

Brand research provides the foundation for improving brand image. We employ brand equity, brand loyalty and brand tracking tools in building strong brands.

Why a Brand Consultant from Codekites?

  1. -Top brand consulting firm with a proven track record.
  2. -Focus on building strong brand images across wide spectrum of categories.
  3. -Full service brand strategy consulting and implementation services.
  4. -Brand consulting team member experience encompasses agency, brand management and marketing research skill sets.
  5. -Full service brand management servcies, from brand strategy consulting through brand implementation.

Anticipated Benefits of Working with Digitlers

  1. While each brand consulting job is different, here are common benefits that often result:
  2. -An internal and customer-informed brand vision to serve as a touchstone for the organization.
  3. -The optimal brand positioning designed to maximize target relevancy and competitive differentiation.
  4. -Messaging concepts designed to align with the positioning and improve brand image.
  5. -Brand identity development, including the creative brief and look & feel concepts to define the brand strategy

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Let’s Build Something Together

We lead the process of creating functional digital transformation with impact, from concept and ideas to a full realization of the solutions.